our history

From a modest start in 1990 with a spinning mill of only 14,400 spindles, Nishat Chunian Ltd. has grown to become the fourth largest textile company in Pakistan. It is now a vertically integrated textile company with a yearly spinning production of 75,000 tons of yarn, 3 million meters of greige fabric in weaving, and 4 million meters of finished fabric. In 2007, Nishat Chunian Group (NCG) diversified into the power sector by setting up a 200 MW Independent Power Plant followed by incorporation of Nishat Chunian USA Inc. in 2013. To cope up with escalating energy demand, NC Electric was set up in 2014. Continuing its diversification policy, the Group founded NC Entertainment in 2015. In 2016, NCG expanded into the local retail sector with its brand, The Linen Company, a world-class home textiles and bed linen store. Not only does The Linen Company offer the highest quality bedding products, but it also has the greatest number of designs compared to any global bedding retailer.

Today, NCG consists of six companies: Nishat Chunian Limited (Textiles), Nishat Chunian Power Limited (Power Generation), Nishat Chunian USA Inc. (Incorporated in USA), Nishat Chunian Electric Corporation Ltd. (Captive Power Generation), Nishat Chunian Entertainment Pvt. Ltd. (Entertainment), The Linen Company (Retail)

The Linen Company

The Linen Company brings you internationally acclaimed home textiles that are made with the finest quality materials by the most skilled artisans. For 30 years, we have been specializing in designing, manufacturing and supplying a wide diversity of home textiles to multiple well-known international retailers. And now, we offer these luxurious home textiles in Pakistan as well. The Linen Company craft products that embody luxury, comfort and creativity all in one. With our extensive variety of designs, you are bound to find something that suits your sense of style. Visit our store today and upgrade your home with our quality products and design each room to embody your aesthetic sense. Transform your home and tell your story!


Peruse through our extensive designs ranging from solids to prints on our website and in store. You have the flexibility to mix and match to achieve the style of your choice. Choose from our six collections:

  • Everyday Essentials (Prints)
  • Hotel Classics (Solids, Stripes)
  • Linen Royale (Digital prints)
  • Luxe (Embroidered)
  • Wedding Bells (Our special collection for new couples)
  • The Little Bedroom (For children)

Contact Us

Contact #: +92 318 6852852